Elf Cosmetics - New & Improved?

I've been looking forward to writing this review for you ever since the lovely people at elf cosmetics (Eyes Lips Face) contacted me and complimented my blog. We got chatting and I realised that after scrolling through my cringy old videos, an 'ELF Haul' was one of my first ever YouTube videos and I've been using their products for over 2 years. I've discovered hits and misses during this time and reviewed elf many times on my blog. If you sign up to their newsletter and keep an eye on twitter, they've always got great deals/offers/discounts not to be missed. 

Elf surprised me with two 'new' products - the Contouring Blush & Bronzing Powder* and the Conditioning Lip Balm*. What they didn't know is that I've actually got the old version of the powder compact, so read on to discover how it's changed.

Elf Studio Conditioning Lip Balm SPF 15
Unfortunately, I've got eczema all over my lips so I didn't want to scare you away with a horrible close up swatch of this! However, I received the shade 'nice & natural' and it's gorgeous for every day wear. Containing SPF 15, it claims to condition lips and with nourishing vitamins A&E. Now my lips are getting better, I've been wearing this and I'm pleasantly surprised. It's creamy, easy to blend and I adore the colour.
However, the packaging is quite bulky and cheap. I love the design and think it looks sleek, but practicality-wise, it takes up too much room in my make up bag.
For £3.38, 7.5g of product and available in a selection of 6 shades to suit all skin tones, I'd honestly recommend popping this in your basket and giving it a try. It's great value for money, I'd only love it more if the packaging was a little better.

I'm not sure if the images are doing justice to the difference in products however, I've had my 'old' compact for at least a year and I never really liked it. It was chalky and the colour pay-off wasn't great. 
It was only when looking on their website that I discovered they now sell this product in 3 different shades!  In comparison to my old compact, this is 1ox better. In fact, is it possible for a product to be too pigmented?! I need the lightest hand ever when applying both products and on my first application, I had a BROWN face. It was so bad. Now I've used it for the last few weeks, I've really learnt how to work with it. The powders aren't as silky as I'd like but for £3.75, I am definitely not complaining. It's a great compact if you're starting out with make-up or you're on the go a lot, and I think it would suit darker skin tones too. The mirror is super handy, the only thing that would make this even better is a highlighter too. Now I'd love to get my hands on their Contouring Blush & Bronzing Cream, a great alternative.

First UK Store!
Before I leave you, I noticed on Facebook that they're opening their first ever UK store in Cardiff! What an amazing adventure and growth for the company, I'm looking forward to seeing them expand and visiting in the future. Can we please have one in Bournemouth? ;)

What do you think? Are elf going to be the next leading brand for high street cosmetics? I have to say, I'm pretty impressed!


  1. Like the look of this line of cosmetics even more chuffed coming to Cardiff


    1. yeah that products are really great, still good value for money and the shop - wow! x

  2. Oh my gosh, can we please have an ELF store in Manchester?! And I love the look of that lip balm :)


  3. Love the sound of the lip balm, although I agree the packaging is a little bulky.
    I hope their Cardiff store is a success - I'd love for them to open more ;D

    Jess xo

  4. Argh, I would so love for them to open more stores in the UK! hopefully the Cardiff one goes well and they expand <3 xxx

  5. Havent ever tried the lip product may try that with my next order. I have both the powders and the cream. I totally aggree with you on the powder. As for the cream mines in antigua I think and its the same as the powder you have to figure out what works best but its great for summer and creating that kim kardashian look. Excited for the store! Xxx

  6. I got sent some of the matte lip colours and I was seriously impressed as it's been a while since I tried anything new from ELF as well. The lip balm looks absolutely gorgeous, glad to hear you're eczema is getting better!

    Water Painted Dreams

  7. That would seem perfect for me, great reviews on the product!

    Jackie | fashionxfairytale | bloglovin'

  8. This is brilliant that they are opening their first shop! Personally, with make-up, I like to see the products in the flesh before I buy them which is why I've never really ordered from ELF. Great to hear that such a well known online brand is expanding :) x

  9. Oh amazing! I've been to the US store a couple if times and I loved it!

    -Trina ♥

  10. I love ELF make up it's such good value for money :D Really great to hear that they are opening a shop!



  11. ELF is great value for money, I have a few of their products and was impressed at the quality! Definitely want to try out more of them :)

  12. Such a pity we dont have elf products in Ireland ! :(


  13. AH i had no idea until i saw this! Cant wait, we never get anything in Wales first..amazing! Thanks for sharing :)

  14. Love elf so much, their products are amazing value! x

    Maddy from UNSTITCHEDD 

  15. I love Elf, and that new store looks incredible. We need more!! xo

    Hannah | Glitter and Sparkle

  16. I LOVE elf...I might have to take a sneaky trip to Wales soon!