My Website: The Beauty Closet! (+ Competition)

I am so excited to be sharing some fantastic news with you! I have finally launched my very own website called The Beauty Closet ( selling jewellery and all things girly!
My mum has had her own business for 10 years now and growing up I’ve always been inspired by her. She has taught me that us women need to be independent and strong. In July this year, we started discussing the possibilities of having a partnership to a new and exciting concept; targeting the world of beauty and fashion and girls my age. In August, we visited a few trade shows in Birmingham and London, which gave me the opportunity to meet new people and learn about the latest trends and fashions.

After brainstorming, plenty of research, endless flicks through magazines and catalogues, we finally decided on a name and so The Beauty Closet was born. It was quite unreal at first, the concept of having my own business at 17 years old. I’m the type of person who writes lists and plans every stage in their life. This wasn’t in my ‘plan’, which makes it even more exciting.

The website has been up and running since the beginning of October now. I usually have people place orders everyday, and even had one customer who came back and bought again in only two days of launching! Between juggling my Business BTEC and two A-Levels at college, I am usually packing orders up in tissue paper and little organza bags. I also have a range called ‘decoration’, which includes jewellery stands, hooks, photo frames, garlands and even dream catchers. With Christmas coming, I’m sure you might find some little gifts.

I wouldn’t have been able to achieve my goals without my mum, and am so grateful that I have had the opportunity to start something, which will hopefully be very successful. I would really appreciate it if you followed me in the journey of my new business by visiting the site and spreading the word. We also have a Facebook page ( where you can like the page for updates and write your feedback on the wall. 

AND... if that is not overwhealming enough, I have made a full video on the site and I'm currently holding a competition until the end of October!

Thank you again for all your support! I'm so unbelievably excited :)


  1. Congratulations! I think your business's site is awesome. The color variations, layout and graphics are great! Did you make the header? It's definitely creative! You must be really thankful of your mom's support. I hope your business succeeds. :)

  2. Your site is as girly as it can get, Brogan. Hehehe. The theme complements your merchandise so well. How are the sales doing? With a site as good as yours, I bet the sales are constantly doing well. :)

    -Sage Aumick

  3. Your website looks and functions great! I like that you designed it based on the taste of your target audience. Sage is right, it’s girly as it could get, and that’s just how it should be. But aside from the look, navigating through it is easy, which I think is as important as the style. Good luck with the business!

    Della Meyer @ Spark Local Marketing