On Saturday 16th November, I was kindly invited down to the launch of the 21st Boux Avenue store in West Quay Shopping Centre in Southampton. Owner (& dragon!) Theo Paphitis cut the ribbon and introduced his newest lingerie store. I wasn't sure what to expect, but I was absolutely blown away and couldn't fault anything about it. The attention to details is incredible and the shop is an experience in itself.
Think Victoria Secret cross La Senza, Boux Avenue is fashioned with a contemporary, stylish feel in chic monochrome, yet more comfortable to shop in. As a 19 year old female, I still find high street lingerie shops either too sexy or far too pricey. I can't say I've enjoying shopping with a particular brand and even getting fitted has been an uncomfortable and awkward experience for me. However, the Boux Avenue collection features an array of flirty fabrics and pretty prints, as well as offering every day bra solutions with attractive price points! On average, I noticed the bras retailing at around £30.00, whilst catering from size 30A to 38G and from 6 to 20.
I was absolutely spoilt for choice and loved how the shop was fitted out with white walls, beautiful lighting and classiness. The changing rooms have soft carpeting, diamante door knobs and 'day, dusk, night' buttons, to give you the option on how you'll look and feel in different lighting! They also have slightly cooler air-conditioning, as they understand you often get hot undressing to try on underwear, very clever! I appreciate lots of other little things about the store - the draws, the 'wedding day' selection, actual sizes for things like dressing gowns, little slippers and the TV's showcasing the latest products.
Like I mentioned, it was hard to fault anything about the store and I will certainly be returning. I can't wait to get fitted (never thought I'd say that!) and select a few things I'd like from Santa. We were also given a fab goodie bag filled with socks, a hand warmer and bubble bath PLUS, there was a photo booth, WIN. Megan & I had the best day, giggled far too much, was slightly starstruck by Theo and chatted away to the staff who all were super proud to be working for such a gorgeous up and coming brand. I'm so impressed and highly recommend checking Boux Avenue out!